Witamy, Gościu
Username: Password: Zapamiętaj mnie
  • Strona:
  • 1

TEMAT: Coraz częstsze niespotykane alarmy w mieście Warszawa - donosi gazeta Polska

Coraz częstsze niespotykane alarmy w mieście Warszawa - donosi gazeta Polska 7 lata 3 miesiąc temu #714

Among the most crucial yet often ignored pieces to consider with your eCommerce business is planning the journey that you want your customer to take.

Too many businesses get caught upwards on working in the business rather than optimising and working on the business.

Which causes the question, do you know the journey that you would like your customers to take? Or perhaps more importantly do you know the journey that your customers actually are taking?

Here we delve a little deeper into ways that you can look into planning your customer journey and quick ways to fix the most frequent problem areas.

Stop guessing, Start measuring

The one thing you are more than likely doing is guesswork. We all do it from time to time however now in 2016 there is no excuse for guesswork for 95% of your business as tego rodzaju kamery w Warszawie there is certainly data available.

Just because you think you know very well what trip your customers take, will not mean that you are right, and more importantly it may mean that potential customers are getting lost or confused and leaving in frustration somewhere across the customer journey.

Ultimately if you have neglected or never actively spent time building or planning the quest of your customer then you are more than likely leaving money available and this will be impacting your conversion rate.

Website blindness is a real phenomenon and one which you most likely experience from.

Anyone looks at your site most likely every day and if you didn't build it you certainly a new hand in the design and layout.

Which means you automatically know where everything is and therefore biased in planning the customer journey.

The simplest way to get around this is by utilising fresh sight.

Grab a friend or someone much less familiar with your website and task them with buying a specific product on your site, and watch them navigate it live and make notes about potential stumbling blocks and also ask them what they think of certain webpages and buttons and how it could be more intuitive to them.

Tools that can help you optimise your customer journey

In this world your customers have never lived with such a short attention span. It is a noisy eCommerce world and time has never been an even more important commodity to the savvy shopper.

This is commonly mentioned that you have 5 seconds in which to first grab your potential consumers' attention when they first get to your site.

Then if you succeed at that and you also sell what they want they need to be able to navigate to the checkout in just 3 clicks.

Any more on either of these and your chances of losing them to your opponents increase dramatically.

These people key to being able to stop those high bounce rates is data, or even more specifically knowledge.

You need to know very well what your customers are doing and more importantly what they struggle with.

The good news is that there are numerous tools available to you as the owner of a business now which have made collecting relevant data easier than ever.

Google Analytics for example is an excellent free tool which will explain to you a fantastic breakdown of traffic on your site, including pages which have the highest drop-out rate for your visitors.

Optimizely is another fantastic tool which allows you to run A/B tests on your site to take away guesswork over a number of areas on your website, leaving you with the actual numbers of actual customer behaviour.
Administrator wyłączył możliwość publicznego pisania postów.
  • Strona:
  • 1
Zasilane przez Kunena